Robbie Torres

About

I build practical solutions that solve real problems. My scope has consistently spanned 2–3 separate roles: web development, platform/e-commerce operations, and data analytics.

Most recently, I built a custom Digital Asset Management platform on Cloudflare Workers — replacing $30K+/year commercial solutions at ~$600/year. I also helped lead a $20M e-commerce platform migration across 6 brands, built automated SEO monitoring dashboards, and managed everything from holiday campaign infrastructure to emergency production bug fixes.

I use AI tools daily as a development and workflow partner, from building production applications to analyzing platform data.

Experience

Manager of Web Systems & Development

Adair Family Wines · Jan 2024 – Mar 2026

Led web technology, e-commerce platforms, and digital infrastructure across 6 winery brands. Built a custom DAM platform on Cloudflare Workers ($30K+/yr → $600/yr). Designed multi-property health dashboard surfacing 1,800+ issues. Served on 4-person team leading $20M platform migration. Built Black Friday/Cyber Monday infrastructure supporting $245K+ in sales. Created unified GA4 analytics and identified $436K in shipments with no depletion visibility.

Director of Web Development & Programming

Vintage Wine Estates · 2022 – 2024

Directed technical operations for 30+ e-commerce websites. Reduced page load times by up to 80%. Led technical role in achieving over 100% annual revenue growth for five consecutive years. Managed 3+ developers and offshore contractors. Deployed Cloudflare security and WCAG accessibility standards.

Senior Web Developer

Vintage Wine Estates · 2018 – 2022

Built custom wine club workflow achieving 300% YoY revenue increase within 24 hours of launch. Spearheaded mobile-responsive transition. Applied GA4 across 30+ sites for data-driven decision making.

Web Content Manager

Vintage Wine Estates · 2013 – 2018

Established Asana as company-wide PM tool. Managed migration and redesign for 25+ e-commerce sites with responsive design and SEO best practices.

Web Producer

Spirit Clips (Hallmark Labs) · 2012 – 2013

Managed content operations for digital film library platform. Cataloged 700+ film assets and streamlined content delivery with technology partners.