Robbie Torres
Technical E-Commerce
Manager &
Solutions Architect

Solution-oriented technical leader with 10+ years bridging business requirements and technical implementation. Proven track record helping teams achieve significant growth through strategic project oversight and cross-functional collaboration.
Specializing in end-to-end project management, enterprise platform integration, front-end optimization, and creating actionable insights through data analysis and custom dashboard development.
Learn about Robbie's approach and capabilities

Approach

I believe exceptional e-commerce solutions happen at the intersection of strategic thinking, technical expertise, and seamless execution. My approach combines deep understanding of business requirements with hands-on technical skills to effortlessly bridge the gap between stakeholder vision and technical implementation.

Over the past decade, I've evolved from front-end development into technical leadership, managing complex e-commerce projects that drive measurable business impact. As a solution-oriented leader, I excel at tackling complex technical challenges while maintaining exceptional communication with cross-functional teams, ensuring all stakeholders remain engaged throughout the development lifecycle.

Technical Project Management
Vendor Management & Integration
Data Analysis & Dashboards
SEO & Performance Optimization
Enterprise E-Commerce Platforms
Front-End Development
API Integration Management
Cross-Functional Team Leadership
View Robbie's professional experience and achievements

Experience

Manager of Web Systems & Development

Adair Family Wines, CA
Lead technical oversight of website redesigns, vendor management for front-end development on WP Engine, and creation of performance dashboards using GA4 and Looker Studio. Manage cross-functional projects including API integrations with reservation systems, SEO optimization initiatives, and accessibility improvements. Created comprehensive project management workflows using Asana to coordinate technical requirements across multiple stakeholders.

Director of Web Development & Programming

Vintage Wine Estates, Santa Rosa, CA
Played lead technical role in achieving significant direct-to-consumer growth over 3 years. Directed technical operations for 30+ e-commerce websites, managing cross-functional teams and vendor relationships. Delivered high-performance interfaces and efficient user interactions while consistently aligning development priorities with business goals. Reduced page load times by 80% and maintained strong annual revenue growth for five consecutive years.

Web Producer & Frontend Developer

Spirit Clips (Hallmark Labs), Santa Monica, CA
Managed comprehensive content operations and frontend development for digital film library platform. Developed responsive web interfaces using HTML5, CSS3, and vanilla JavaScript while collaborating with technology partners to optimize content delivery systems and improve cross-browser compatibility.